Thinking of Selling?
Don't Settle for Less Than Your Home Is Worth.
In Nanaimo's $700K–$1.5M market, the wrong pricing strategy or a passive agent can quietly cost you tens of thousands. We make sure that doesn't happen.
The Costly Mistakes We See Every Day
Three Things That Cost Vancouver Island Homeowners the Most
Selling a home worth $700K or more is a high-stakes decision. These are the avoidable missteps that quietly drain homeowners of tens of thousands in equity.
Priced It Wrong. Lost Thousands.
In the $700K–1.5M range, a pricing miss of just 3% can cost you $20,000 to $45,000. Most agents guess based on gut feel. We use real-time data and deep local knowledge so your equity stays where it belongs — with you.
Sat on the Market. Buyers Walked Away.
Every week your home sits unsold, buyers start to wonder what’s wrong. The right launch strategy creates urgency and competition from day one — not 60 days in when your leverage is gone.
Hired the Wrong Agent. Paid the Price.
A yard sign and an MLS listing isn’t a marketing plan. Your home needs professional staging guidance, targeted campaigns, and an advisor who actually returns your calls.
You worked hard for your equity. The right strategy protects every dollar of it.
Get a Data-Backed Pricing StrategyOur Proven Method
A Strategic Plan, Not Just a Listing
Every home we represent gets a tailored launch strategy designed to attract the right buyers, create urgency, and maximise your final sale price.
Precision Pricing
We analyse recent comparable sales, current absorption rates, and your home’s unique features to set the right price from day one. In the $700K–1.5M range, even small missteps cost thousands — our data-driven approach protects your bottom line.
High-Impact Marketing
Professional photography, cinematic video, targeted digital campaigns, and social media exposure that reaches serious, qualified buyers. John was the first agent in Nanaimo to embrace video and social marketing — that edge is built into every listing.
Expert Negotiation
With over 1,000 deals closed, we know how to create competitive tension, navigate complex offers, and protect your equity. Our full-time Operations Manager ensures every detail is handled so nothing falls through the cracks.
Proven Track Record
The Results Speak for Themselves
Since 2008, John Cooper & Associates has been the most trusted name in Nanaimo real estate. When this much is at stake, experience matters.
Our Cancellation Guarantee
Your commitment to us won't be enforced by a contract — it will be earned through the service we provide. If at any point you're not completely satisfied, you can cancel your listing agreement. No questions asked.
Client Stories
Hear It Directly from Our Clients
Sold $47K over asking in 7 days
Sarah & Mark T.
Nanaimo, BC
Sold in 11 days after relisting
David L.
Lantzville, BC
Full asking price, stress-free process
Jennifer & Paul R.
Parksville, BC
No Pressure, Just Clarity
Not Ready to List Tomorrow? That's Perfectly Fine.
A 15-minute conversation can save you months of uncertainty. Here's what you'll walk away with — whether you sell now or later:
Understand your local market
See what comparable homes in your neighbourhood are actually selling for right now — not what online estimators guess.
Know your real equity position
Get a clear picture of your home’s current value so you can plan your next chapter — whether that’s upgrading, downsizing, or relocating.
Have a plan ready when you are
Whether you’re thinking six weeks or six months out, we’ll build a timeline that works for your family. Zero pressure, zero obligation.
Your Next Step
Find Out What Your Home Is Really Worth
Get a complimentary, no-obligation market evaluation from Nanaimo's #1 rated agent. We'll provide a clear picture of your home's value in today's market, plus a customized strategy to help you sell for the highest possible price.
Request Your Free Home Evaluation
Tell us a bit about your property and we'll prepare a complimentary market analysis tailored to your home.